Grown and made in the 97 zip codes
Oregon Farmers Market Guide
Eat what Oregon is picking this week.
97 Market is an Oregon market project for the people who grow food, the people who make things from it, and everyone who shops their tables. Start with the harvest calendar, then learn to shop, store and put up the season properly.
The guides
Five things worth knowing before market day
Each guide is written for a real decision: what to buy, how to keep it, and what to do with the surplus.
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What's in season
Month-by-month harvest windows for Oregon fruit, vegetables and nuts.
Read the guide
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Shopping a farmers market
Timing, payment, questions to ask growers and how to judge ripeness.
Read the guide
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Storing fresh produce
Counter, crisper or cellar: keep market produce at its best for longer.
Read the guide
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Preserving the harvest
Canning, freezing and drying, with the altitude rules Oregon cooks miss.
Read the guide
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Becoming a market vendor
Licensing questions, booth setup and the first-season mistakes to avoid.
Read the guide
A year at Oregon markets
From the first spears to the last leeks
Typical Willamette Valley timing. Weather moves every date by a week or two, and the high desert runs later and shorter.
- AprilAsparagus and rhubarbThe first spring crops, with radishes and early greens beside them.
- JuneStrawberry peakJune-bearing berries have a short, intense run. Buy them last and eat them first.
- JulyMarionberriesOregon's own blackberry, here for a few weeks alongside cherries and raspberries.
- AugustTomatoes and cornPeaches, sweet corn and the tomato flood. Canning boxes appear at many stalls.
- OctoberPears, apples, hazelnutsOrchard fruit and the nut harvest, with winter squash curing on the tables.
- NovemberSprouts, leeks, kaleA frost or two sweetens the brassicas. Storage crops carry the winter markets.
Why the short trip matters
Buying from the person who grew it changes what you can get
Supermarket produce is bred and picked to survive trucks and cold storage. A grower selling ten miles from the field can pick for flavor instead. Hover or tap a principle below.
Principle 01
Riper fruit
Berries and stone fruit can stay on the plant until they are actually ready, because they only need to last until Sunday dinner.
Principle 02
Varieties that do not ship
Marionberries, soft heirloom tomatoes and fragile lettuces rarely survive long-haul distribution. Markets are where you find them.
Principle 03
Answers
Ask how something was grown, when it was picked and how to cook it. The person behind the table usually knows.
Principle 04
Money that stays put
What you spend at a farm stand goes to a household business, not a distribution chain.
Ripeness / Variety / Answers / Local money97 Market, shopper notes
Our shopping guide lists the questions that get useful replies from growers.
A year at a glance
Ten Oregon crops and when they come in
Pale bands show the usual harvest window in the Willamette Valley; solid bands mark the peak. The outlined column is this month.
For growers and makers
Selling at market is a small business with a canopy
Step 1 of 4
Find out what you need
Raw produce, processed foods and crafts follow different rules. Sort out which ones apply to you before anything else.
Step 2 of 4
Price before you pack
Count booth fees, mileage and the hours behind the table, then set prices that still pay you on a slow day.
Step 3 of 4
Build a booth that reads
Height, abundance and clear signs move more than a flat table. Shoppers decide from several stalls away.
Step 4 of 4
Keep records from day one
Sales by item tell you what to grow or make next year. Most first-season vendors wish they had started sooner.
Read the vendor guide Tell us what you sell
After the market
Bring it home and make it last
The best tomato of August is wasted if it sits in the fridge for a week. Two guides cover what happens after the tote bag hits the counter.
Grow it, make it, or help build it?
97 Market is talking with Oregon growers, food makers and community groups. If you would like to sell, partner, or simply ask a question, send a note and a person will reply.
Write to 97 Market



